How Much Does Vet Copywriting Cost in the UK?
Are you considering hiring a vet content writer to help you with content marketing for your vet practice? Then you may be wondering how much vet copywriting actually costs in the UK and whether it’s affordable for your business.
What Is Vet Copywriting?
Vet copywriting is the creation of SEO-optimised content about animal health for vet practices. These specialist copywriters have expertise in writing content that is tailored to the pet industry.
Some vet copywriters have veterinary qualifications and others have relevant experience of writing for the pet industry.
What Is the Difference Between General Copywriting and Vet Copywriting?
A general copywriter writes a range of different content for any industry from beauty to tools. They do not specialise in any particular area and offer a variety of services. They have little to no experience of writing content for the pet industry.
A vet copywriter has experience in working specifically with clients who have pet-related businesses or veterinary practices. They have a much deeper understanding of how to write for the pet niche and which keywords are beneficial to use in content.
How Much Does Vet Copywriting Cost?
You can generally expect to pay a little more for a specialist copywriter than you would for a generalist, although there are always some exceptions. Many copywriters used to charge a fixed rate per word but you will find this is now much less common.
Most copywriters now charge fixed day rates or per project rates for their work. It is rare to find a freelance copywriter who charges by the hour.
According to a survey done by ProCopywriters in 2025 (the UK’s largest professional association for commercial writers), the average day rate for a freelance copywriter is £480. That’s an average of £64 per hour.
Keep in mind, though, that ProCopywriters surveys many different types of copywriters and copywriting rates depend largely on experience.
For veterinary copywriting, you can expect to pay anywhere from £480 - £800 per day for a mid-level to senior copywriter. That’s between £64 and £106 per hour.
For individual projects you can expect the following prices:
Blog posts: £250 - £500 (1000 words)
Email sequences: £600 - £1000
Website copy: £1000 - £2000
Copywriting rates are set by the individual freelancer and therefore rates can vary quite considerably.
Vet Copywriting Consultations
Many vet copywriters now offer consultations for smaller businesses that don’t have the budget for an ongoing freelance copywriter. This is a great inexpensive option for a small business or start-up.
For consultations you can expect to pay anywhere from £150 - £250 depending on your requirements. A consultation is a great way to get advice about your content marketing strategy and how to improve your on-page SEO.
Why Is Vet Copywriting So Expensive in the UK?
Copywriters are self-employed professionals and have to factor hidden costs into their pricing. When a copywriter sets their rates, they have to take into account things like:
Website costs
SEO tools
Business insurance
Accounting costs
Professional memberships
Computer equipment
Office equipment
Internet costs
Electricity
Heating
As self-employed workers, copywriters do not receive any sick pay, holiday pay or pension contributions. This is also a consideration when setting veterinary content writer rates.
What Are the Benefits of Hiring a Freelance Veterinary Copywriter Versus In-House?
On the flip side of this, although it seems expensive, hiring a freelance vet copywriter over employing someone in-house can actually save you money!
Having an employee requires a significant time and money investment. It also comes with many hidden costs:
Recruitment and job advert fees
Sick pay
Holiday pay
National Insurance contributions
Pension contributions
Liability insurance
PAYE accounting costs
Computer equipment
PayFit estimates that the cost of employing someone in the UK is 75-100% more than their base salary, once all these costs have been paid. When you take all this into account, paying for a freelancer does not seem so expensive.
Conclusion
If you have a vet practice, then you can expect to pay between £64 and £106 per hour for a mid-level or senior copywriter who specialises in veterinary copywriting. Most copywriters charge fixed project rates or day rates.
For small businesses, many vet copywriters also offer consultation services if you want advice about how to improve your website SEO yourself.
Although it seems expensive, hiring a freelance copywriter who specialises in vet copywriting can actually save you money on employee costs, holiday pay, sick leave, National Insurance and pension contributions.
