What Are The Benefits Of Working With A Freelance Pet Writer?
If you have a business in the UK pet industry, then working with a freelance pet writer could help take your business to the next level. Many organisations hire freelancers to help them with content marketing and refining their messaging. A professional copywriter has the skills to improve your offering, making it more attractive to prospective customers and clients.
What Types Of Businesses Can Benefit From The Help Of A Freelance Pet Writer?
Many UK pet brands, pet industry-related businesses and pet publications can benefit from content marketing help including:
Pet food suppliers
Pet accessory suppliers
Pet nutritionists
Animal behaviourists
Vets
Dog trainers
Dog walkers
Pet insurance providers
Cat boarding facilities
Dog kennels
Pet related subscription box suppliers
Pet shops
Pet influencers
Dog groomers
Pet sitters
Cat cafes
Pet portrait artists
Dog friendly pubs and restaurants
Pet supplement and vitamin suppliers
Pet cremation and funeral services
Pet memorial gift suppliers
Animal charities
Guide dog services
What Can A Freelance Pet Writer Help With?
A pet writer or animal writer offers a range of services depending on their specialism, including:
SEO Writing Services
SEO refers to how visible your website is on Google, this can be split into two different categories; on-page SEO and off-page SEO. These two factors work together to help your website rank in Google’s search engines.
Copywriters usually work with on-page SEO only, this means the keywords that are used directly on your website. These keywords can be inserted directly into your web copy, meta titles, URLs and alt tags to help improve your search ranking. Targeted keywords can also be used in blog articles to help increase website traffic.
A freelance pet writer will use SEO tools to research which words are highly searched on Google for your niche. These tools will allow them to access the search volume (the number of searches per month on Google) for any particular keyword phrase. They will also tell the copywriter the amount of competition that term has.
The competition refers to how many other people are competing against you and using that word or phrase on Google. The higher the competition a keyword or phrase has, the harder it is to make it rank on Google, so it’s important to analyse the numbers before selecting any keywords.
The copywriter will then insert the chosen words into your website or blog copy in a natural way, without keyword stuffing, to help your website rank for those terms on Google.
Website Copywriting
This could involve auditing your current website copy and suggesting improvements or writing copy from scratch if it is a new website. A UK pet copywriter will usually take SEO into account when writing copy for any website, to ensure your website is SEO-optimised.
Blog Writing
Building up a solid blog and readership is one of the best ways to get your website better visibility on Google and rank for a large amount of keywords. The beauty of blogging is that you can rank for keywords that you would not be able to fit on your main website. You are also adding new and fresh content to your site regularly which helps to give you a boost in Google’s algorithm.
As of 2026 the most important SEO ranking factors include:
Publishing regular content - 20%
Keywords in meta titles - 15%
Industry expertise - 10%
Internal links from related articles - 5%
These are all factors that can be covered by your blog. That’s up to 50% of your Google ranking factors that can be influenced by regularly posting SEO-optimised blog content. For this reason blogging is still very relevant to pet business owners in 2026 who want to boost their online visibility.
Email Copywriting
A freelance pet writer can help with crafting engaging content for email marketing campaigns or newsletters. If you have an existing list of email subscribers, marketing to them is one of the best ways to increase customer engagement and drive purchasing decisions.
Help With SEO Strategy
If you’re on a low budget or not looking for a full copywriting service, a professional copywriter can help you craft a powerhouse SEO strategy for your blog or website through keyword research and experienced advice. Once you’re armed with a great strategy you can go ahead and create the copy yourself.
Coaching Or Consults
Some copywriters offer coaching or consultation services for new brands that are starting out and need advice on their content marketing. This is a valuable way to get useful information if you don’t want to commit to a full copywriting package.
How Much Does A Freelance Pet Writer Cost?
Professional copywriters will charge different rates depending on their knowledge and experience. In the UK, you can expect to pay between £40-£75 per hour for an experienced copywriter.
Some copywriters will charge per word instead; you can expect to pay between 0.25p and 0.50p per word.
Prices may also depend on location, with London based copywriters charging more of a premium due to living expenses being so high in this area.
Where Can I Find A Freelance Pet Writer?
There are a number of ways you can find a copywriter that specialises in the pet industry, this could be through word-of-mouth referrals from colleagues, a simple Google search or Google Maps, if you are looking for a local writer.
It’s also worth searching on LinkedIn for keywords like; pet copywriter, pet writer and freelance pet writer. There are a lot of great writers on LinkedIn that are not found at the top of a Google search.
Professional organisations in the UK like ProCopywriters, The Chartered Institute of Editing and Proofreading and The Arts Marketing Association (AMA) hold freelancer directories of approved copywriters.
Alternatively, Work With Me!
If you’re looking for a freelance pet writer, I offer a range of SEO blog writing services and consultations tailored to businesses in the UK pet industry. Browse my Services and Portfolio pages or Contact Me for more information.
