Local SEO for Cat Cafés: Tips From a Cat Writer
What Is a Cat Writer?
A cat writer is a copywriter who specialises in writing content about cats. They differ from a general writer because they have relevant experience and SEO expertise in working with cat-related businesses.
What Is Local SEO?
Local SEO involves optimising your business content and online presence so that it appears in location-based searches.
10 Top Tips for Improving the Local SEO of Your Cat Café
1 - On-Page SEO
A cat writer can help you with on-page SEO, essentially this means adding keywords into your website and/or blog in the right places. The right keywords matter, so it’s important to do keyword research to decide which words to target for your cat café.
A cat copywriter has experience in keyword research and will be able to advise you on which words are the best to use.
2 - Local Keywords
For businesses like cat cafés, the focus should be on targeting local people that can come and visit your café. It’s important to search for location-specific keywords like:
Cat café near me
Cat café in (insert location)
You can use these local keywords as part of your SEO strategy, driving relevant traffic to your website from local people.
3 - Writing a Cat Blog
A cat content writer can provide help with writing a fun, engaging and SEO-friendly cat blog. Blogging is still the most tried and tested way of improving your SEO and getting traffic to your website.
Blogging alone can account for up to 50% of your ranking factors on Google. Crucially, it allows you to demonstrate expertise, connect with your audience and target low competition keywords. Publishing regular content shows Google that your website is up to date and contributes to higher rankings.
A cat café should post engaging content that is relevant to animal lovers. Content should be focused around incorporating location-based keywords and relating to the local area.
An experienced cat blog writer can advise you on blog topics and how to make your content SEO-friendly to search engines.
4 - Off-Page SEO
If you know anything about SEO, then you will know that in this modern world on-page SEO is often not enough, especially if there is a lot of competition in your niche. If you are the only cat café for hundreds of miles, then on-page SEO alone may do the trick, however if there are several cat cafés in your area, then your website may need a little boost.
Off-page SEO involves the process of building relevant backlinks or brand mentions to your website. This essentially means other high-authority websites linking to yours, which signals to Google that your website is important and should rank higher in search engines.
Backlinks can be built in a number of ways such as guest posting, being featured in the media, podcasts, forums, social media and citations.
5 - Local Schema Markup
Schema markup is HTML code that can be added to the backend of your website to help search engines better understand what your site is about. You can add a schema markup to your website that is tailored to showing search engines information about your local business, such as the address and opening hours.
6 - Google Business Profile
For a cat café, a Google Business Profile is essential to help potential customers find you. If you have a Google Business Profile, anyone that is searching Google Maps for a cat café in their area will see your business and location.
A cat writer can help you optimise your Google Business Profile with the correct keywords that will bring customers to your door. Reviews matter to Google and businesses with a lot of relevant reviews will rank higher than others. Recent reviews also outrank businesses with lots of old reviews, so keeping reviews up to date and regular will help to increase how high you rank.
7 - Local Directory Listings
Listing your cat café in local directories that feature high in search results such as: Yelp, Yell, Thomson Local, Scoot and Cyclex can not only help the SEO of your website, it can get you direct traffic.
8 - Trustpilot Reviews
Trustpilot is a review platform that is an official Google Reviews partner. The Trustpilot site has a high domain authority and ranks very high in search results.
Ensuring that your business is visible on Trustpilot can help your SEO and also increase trust signals to customers and to Google that your business is legitimate. How trustworthy Google finds your site matters when it comes to ranking and running Google Ads.
9 - Tripadvisor
Tripadvisor is a travel guidance platform where potential visitors can look up information about businesses and reviews. It serves as its own search engine for people looking to find places to visit and as a review reference.
If you have a cat café, then being visible on Tripadvisor is definitely a must. A cat writer can help you SEO-optimise your profile with relevant keywords to boost traffic.
10 - Social Media
To leverage local SEO on social media, your posts should be SEO-optimised with relevant keywords. Social media posts are indexed by Google, so by using relevant keywords you are giving yourself a chance to appear in Google’s search results to locals.
To focus on targeting locals on Instagram, you could use keywords and hashtags that mention the local area such as #catcafe(insert location). On Facebook, regularly posting in local Facebook groups is a free way to advertise your business to thousands of people.
If you need help with social media copy, a cat writer can help with crafting high-quality and engaging content for a range of different social media platforms.
Conclusion
As a cat writer, I’ve learned some tips and tricks along the way to help local businesses improve their SEO. If you’re looking to improve the online presence of your cat café, there are a multitude of ways to achieve this from on-page SEO to off-page SEO, reviews, Google Business Profiles and social media.
Follow these 10 local SEO tips above to increase the local traffic to your cat café and take your business to the next level.
