New Amazon Title Requirements: The 75 Character Rule and How It Will Affect Pet Businesses
If you currently sell your pet products on Amazon, then you may have heard that Amazon has recently announced a change to their title rules. The new Amazon title requirements will be implemented on the 27th July 2026. Amazon is moving away from longer titles towards shorter, more succinct ones, under 75 characters in length.
Why Are Amazon Changing Their Title Requirements?
In the past when the Amazon algorithm was less sophisticated, many Amazon sellers relied on longer titles to get their product found more easily in the search results. This resulted in long, often keyword stuffed titles that had a negative impact on user experience.
Over the years, Amazon has taken steps to try and combat this problem by recommending shorter titles and also introducing rules about word repetition in titles.
Amazon has explained that the new Amazon title requirements for July 2026 have been introduced to improve the experience for those shopping on mobile (because titles are often cut off at 75 characters when people are shopping on mobile devices).
According to statistics published by eDesk at least 50% of transactions on the Amazon platform now happen on mobile devices. Therefore it makes sense that Amazon is trying to make the platform more mobile-friendly.
With the introduction of Amazon Rufus, Amazon’s generative AI shopping assistant, Amazon customers are now using different ways to discover products, other than just the Amazon search bar.
AI algorithms try to analyse the search intent of the user and struggle with long keyword stuffed titles. The new Amazon title requirements for July 2026 will help Amazon Rufus to better identify appropriate products for those that are using the shopping assistant.
What Were the Old Amazon Title Guidelines?
Amazon previously allowed a 200 character limit in most categories however some sellers kept their titles down to the recommended 150 characters to ensure they were optimal.
If you have a quick search on Amazon you will see that many pet products (apart from pet food) have titles that are around these limits. Including products like cat toys, dog toys, poo bags, cat beds, dog beds, pet dental products and pet supplements.
If you sell pet products on Amazon it’s important to make sure your product titles are compliant with the Amazon new title rules.
What Are the Amazon New Title Rules for July 2026?
According to the Amazon new title policy which will be implemented on the 27th July 2026, all product titles must be 75 characters or less including spaces (except for in the media category). This will affect Amazon sellers who sell pet-related products.
Amazon is also introducing Item Highlights which will be visible on product detail pages and in the search results. Item Highlights give you an extra 125 characters to add information about your product. This is a place you can add extra information about your product that would not fit in the main title.
Amazon recommends that you use the Item Highlights to provide information about how you would use your pet product, what it is made of or other important features.
The important thing about the Amazon title guidelines for Item Highlights is that they are indexable which means they are an important part of your Amazon SEO. You can add important keywords here about your pet product that would not fit in your main title, as long as you don’t keyword stuff.
How Will the Amazon New Title Rules Be Implemented?
The new Amazon title restrictions will be implemented on the 27th July 2026. If your current pet products are not compliant, then Amazon will use AI to gradually change your titles for you.
Amazon’s AI generated title may not be optimal for your pet product so it’s recommended to change your titles beforehand or edit them afterwards so they are optimal for Amazon SEO.
This title update represents a huge change in the way titles have been written on Amazon for decades so there could be some initial teething problems and effects on your Amazon SEO. With this being such a new update, Amazon sellers are in a wait and see stage to see how this will change shopping on the platform.
What Other Rules Does Amazon Have About Titles?
You can read Amazon’s full title requirements here. Amazon has a number of rules about product titles that they strictly enforce and not being compliant with these could cause your listings to be suspended or taken down.
Amazon will not currently suspend listings for non-compliance with the 75 character rule, they will just use AI to change it. However if your title is not compliant with these other rules, then your listing could be suspended.
Titles should not contain promotional phrases such as “best seller” “#1” “buy now” “cheapest on Amazon” “best value” “free shipping”
Titles must not use special characters: !, $, ?, _, {, }, ^, ¬ ~, #, <, > *
Titles must not contain the same word twice
Amazon Title Guidelines
Amazon has the following guidelines that they recommend you follow in your titles.
Use numerals instead of spelling out numbers e.g. “3-Pack” not “Three-Pack”
Be concise and do not repeat information
Capitalise the first letter of every word except for prepositions, do not use all caps
Abbreviate measurements like “cm” “kg”
Conclusion
Amazon has announced one of their most radical title updates on the platform for decades and it will be introduced on the 27th July 2026. This represents a huge change in how titles will be viewed on the platform and products will be found in search as Amazon opts to make the platform more mobile-friendly for shoppers.
The new Amazon title requirements will affect many pet businesses who are currently following the old Amazon title guidelines. Titles must be under 75 characters and the new Item Highlights field gives pet brands space to add extra information about their products.
Amazon will not suspend listings that are non-compliant and will use AI to change them. It’s recommended to change your titles before the update or edit them later so they are optimal for your Amazon SEO.
I hope this blog made you more informed about the new Amazon title requirements and how they will affect your pet business. To learn more about Amazon SEO, see my other blog articles: Amazon SEO Secrets for Pet Brands and What Amazon Rufus Means for Pet Brands in 2026.
