Pet Business SEO: Keyword Density Formula with Calculator
Are you a pet business trying to improve your website’s SEO? A keyword density formula can help you calculate the keyword density percentage on your web pages or blog posts.
Keyword Density Formula for Pet Businesses
Keyword Density = (Number of keyword occurrences / total word count) x 100
Why Is Your Keyword Density Percentage Important?
Keyword density or keyword frequency is a tool that SEO experts use to calculate how frequently keywords are appearing on a webpage. It’s important because you need a good ratio of keywords on your website in order to rank for your chosen pet-related keywords on Google.
Although keyword density is not a direct Google ranking factor, it’s a good tool to make sure you have your content in good order.
In the past, when the Google algorithm was less sophisticated and the internet was much simpler, many people used the practice of keyword stuffing to try and get their content found on Google.
Keyword stuffing means overusing keywords in content. It negatively impacts the readability and usefulness of the content and Google does not like it for this reason. Google wants content to appear natural and be valuable to the user.
Keyword stuffing is not recommended because it can negatively impact your website’s SEO. If you are found to be keyword stuffing by Google your website will be pushed down lower in the search results. In severe cases you could be issued a warning or even suspended.
On the other hand, underusing words in content can also negatively impact your SEO because you want to signal to Google which main keyword or phrase you want to rank for on that specific page.
For example, if you are writing a blog post and want to rank for the keyword phrase “What do cats dream about?” If you don’t mention this enough in your content and in the correct places, it’s likely Google will get confused and you won’t have a chance of ranking for this term.
That’s where a keyword density formula can be quite useful for pet businesses.
How Has the Google Algorithm Become More Sophisticated?
In the early years of the internet, the Google algorithm relied heavily on exact keyword matching. The algorithm has now become much more sophisticated and is able to understand the search intent behind users’ queries. It also analyses location data and will recognise that certain words are related to each other.
This makes exact keyword matching less important than it was before, however a keyword density formula can still be a useful tool to help you with your content as long as you don’t focus on it too much.
How Much Keyword Density Is Good for SEO?
The short answer is enough but not too much. There are no official percentages on keyword density published by Google however most SEO experts such as Yoast and Semrush recommend between 0.5% and 2%.
This is where a simple keyword density formula can be quite useful so you can check that you are not keyword stuffing and overusing or underusing keywords in your content.
You will find that different pieces of content will naturally have a different keyword density to others, this is absolutely fine and they do not all need to be the same.
Google favours content that is engaging and brings value to users so they want it to read naturally and not be stuffed with random keywords.
When you focus on content the primary goal should be the usefulness to pet parents and how you will add something new to what is already out there.
Keyword density is just a useful tool for you to check your content and make sure you have a good ratio of keywords. It’s especially useful when writing blog posts because it’s a quick way to check that you are not keyword stuffing, so you can avoid any Google penalties.
Keyword Density Formula for Pet Businesses
Calculating keyword density for your pet business is very simple using the following keyword density formula:
Step 1: Count how many times your keyword/ keyword phrase appears on your webpage or blog post
Step 2: Divide this by the total word count
Step 3: Multiply this number by 100
Sounds laborious? Use my free keyword density calculator for pet businesses below so you can easily work out your keyword density percentage without having to do all the maths!
Although the Google algorithm has become much more sophisticated over time, calculating your keyword density is still a useful tool to ensure you are not keyword stuffing and using keywords successfully. My keyword density calculator is an easy and quick way to check the content on your blog posts and web pages to ensure accuracy.
I hope this deep dive on keyword density has given you some insight and the tools you need to use the keyword density formula effectively for your pet business. Happy calculating!
