Pet Industry SEO: Top Dog Keywords for Your Canine Business
If you have a dog-related business then you may be interested in the top dog keywords searched on Google. The best way to find these is to use popular SEO tools; however this can be very time consuming. To save you the headache, you can consult my dog keywords list! Read to the end of this blog post to see my top pet keywords list for 6 common dog-related businesses.
What Is Keyword Search Volume?
The search volume refers to the number of times per month a word or phrase has been searched on Google.
What Is a Low Competition Keyword?
Since everyone with a business is using keywords to try and rank their site and some are also using ads, common keyword tools usually give you a keyword difficulty rating. This represents how easy or difficult it is to rank on Google for that term.
The scale used will vary depending on the keyword tool. For the purposes of my keyword list below, 1 means very difficult to rank and 0 means easy or no competition.
To optimise your pet business SEO, you should be looking for dog keywords that are lower in competition and therefore easier to rank for. You’ll find when searching for keywords that some niches are more competitive than others for keyword terms.
If the competition rating is high on the majority of keywords, this usually means the market is quite saturated with businesses already using those words. For example you will see in the data below that keyword terms for dog food are much more competitive than keyword terms for dog groomers, making low competition keywords more difficult to find.
This means you have to get a bit more creative and dive deeper when you are doing your keyword research to find useful terms.
What Is a Short-Tail Keyword?
When searching for dog keywords you will find both short-tail and long-tail keywords. Short-tail keyword phrases are usually shorter (1-3 words) and have a high search volume. Short-tail keywords are typically higher in competition and more difficult for new or less established sites to rank for.
What Is a Long-Tail Keyword?
Long-tail keywords consist of longer phrases or sentences that have lower search volume on Google. Long-tail keywords are generally more detailed and specific search queries, they are also much lower in competition which makes them easier to rank for.
If you’re looking for dog related keywords for a new website then it is generally advised to go for low competition keywords, many of which may be long-tail.
Top SEO Keyword Research Tools
If you want to find the best dog keywords, using SEO tools is the way to find them. SEO tools are paid tools that help you to research the keywords searched on Google.
Google Keyword Planner
Google Keyword Planner is a free keyword research tool that is built into your Google Ads account. This is a great tool for finding dog keywords because you don’t have to run any ads or spend money in order to use the tool.
It is not as specific as some paid tools and will only give an estimate of search volume and competition but it is ideal if you’re on a budget or want to get some ideas to help you with further research.
KeySearch
KeySearch is a keyword research and SEO audit tool that is suitable for beginners. It offers a free trial and lower price point that is aimed at small-medium sized businesses.
Ahrefs
Ahrefs is a full service SEO tool that can be used for keyword research, analysing competitor sites, backlinks and SEO audits. There are a multitude of functions you can perform with this tool which reflects in the higher price point.
Ahrefs offers a free version of their services called Webmaster Tools, however, this has limited functionality.
SEMRUSH
SEMRUSH is a very comprehensive marketing tool that allows you to perform keyword research, competitor analysis, optimise social media and advertising campaigns. This is a higher price point tool designed for SEO professionals or those serious about managing their own SEO.
Dog Keywords for Common Canine Businesses
Dog Groomer Keywords
Dog groomers near me (search volume) 673,000 (competition) 0.42
Dog groomer (search volume) 450,000 (competition) 0.25
Mobile dog groomer near me (search volume) 135,000 (competition) 0.16
Best dog groomer near me (search volume) 12,100 (competition) 0.51
Dog groomers near me prices (search volume) 8,100 (competition) 0.38
Dog groomer near me within 5 miles (search volume) 4,400 (competition) 0.52
How much to tip dog groomer (search volume) 3,600 (competition) 0.03
Dog Sitter Keywords
Dog sitter near me (search volume) 110,000 (competition) 0.32
Dog sitter rates (search volume) 8,100 (competition) 0.22
Dog sitter prices (search volume) 8,100 (competition) 0.22
How much does a dog sitter cost (search volume) 2,400 (competition) 0.19
How much to pay a dog sitter (search volume) 1,900 (competition) 0.12
Care for dogs (search volume) 2,900 (competition) 0.18
Take care of pets (search volume) 1,300 (competition) 0.08
Dog Walker Keywords
Dog walkers near me (search volume) 22,200 (competition) 0.54
Dog walker rates (search volume) 5,400 (competition) 0.12
How much does a dog walker cost (search volume) 4,400 (competition) 0.14
Pet walker (search volume) 1,600 (competition) 0.19
Pet walkers near me (search volume) 880 (competition) 0.58
Local dog walkers near me (search volume) 720 (competition) 0.49
Freelance dog walker (search volume) 50 (competition) 0.27
Pet Supplement Business Keywords
Natural supplements dogs (search volume) 2,900 (competition) 0.36
Pet health supplement (search volume) 1,000 (competition) 0.08
Pet supplement manufacturers (search volume) 480 (competition) 0.41
Pet probiotic supplement (search volume) 480 (competition) 0.07
Is vitamin E good for dogs (search volume) 260 (competition) 0.27
Dog supplements and vitamins (search volume) 140 (competition) 0.29
Dog supplement joint pain (search volume) 77 (competition) 0
Dog Food Business Keywords
Dog food near me (search volume) 49,500 (competition) 0.85
Toxic dog food (search volume) 14,800 (competition) 0.63
Dog food brands to avoid (search volume) 5,400 (competition) 0.4
Vet recommended dog food (search volume) 5,400 (competition) 0.75
Premium dry dog food (search volume) 1,600 (competition) 0.14
Grain free dog food reviews (search volume) 100 (competition) 0.9
Best dog food comparison (search volume) 70 (competition) 0.65
Pet Cremation Service Keywords
Cremation services for pets (search volume) 40,500 (competition) 0.06
Dog cremation near me (search volume) 18,100 (competition) 0.35
Dogs cremation cost (search volume) 9,900 (competition) 0.19
How much does dog cremation cost (search volume) 6,600 (competition) 0.17
Dog cremation services (search volume) 3,600 (competition) 0.16
Private dog cremation (search volume) 1000 (competition) 0.06
How long does dog cremation take (search volume) 170 (competition) 0.03
Local SEO for Dog Businesses
You will notice in the data above that many searches for dog keywords relating to service-based businesses include the words ‘near me’. If you offer a service in your local area then it’s important to search for keywords specific to that area. For example:
Dog sitters Manchester
Pet sitters Manchester
These keywords can then be incorporated into your SEO strategy to attract local customers. The good thing about local keywords is they often have lower competition and are therefore easier to rank for.
Finding the Right Dog Keywords for Your Business
When you’re armed with the right knowledge and know-how, it’s easy to find the right dog keywords for your business. Utilising SEO tools like KeySearch or Ahrefs can make all the difference to enhancing your SEO strategy. For small businesses, focusing on low competition keywords and leveraging long-tail keywords is key to ranking more easily on Google. Supercharge your pet business SEO today!
